Why Jerry Jones and the Cowboys Will Always Be a Mediocre Franchise


Colin Cowherd: “Dallas has two issues and they’ve had these now for several years. I’m amazed that Jerry Jones can’t spot them, and the only answer is EGO. This is the problem with men. If smart men are not acknowledging obvious stuff -- they see it they just got an EGO and they can’t get through it. Dallas has two problems: they pay ‘good’ players ‘GREAT’ money. That’s a death sentence in the NFL. Why does Dallas do that? Because of their second issue, they’ve become increasingly insular – ‘we don’t need any external voices, we have everything figured out here.’ When Dallas drafts players and pays them a lot, it’s a self-fulfilling prophecy. ‘OUR GUYS ARE GREAT!’, no, they’re ‘good’ and you’re just paying them ‘great’… The Cowboys are a family business, they need to bring in outside people to ask questions and push back and Dallas doesn’t do that. It’s too insular. The minute Jimmy Johnson and Bill Parcells pushed back it was ‘Nope! Get ‘em out of here!’ Those were the two best coaches they’ve ever had. The downside of Dallas is that none of this is going to change for a decade. Why? Number one, the Jones family has shown that they don’t want external voices. I’m not saying they’re dopes, I think Charlotte is the rock star in the organization, but she doesn’t do football. The second reason is Dak is going to be around for 8 or 9 years. He’s ‘good’ but I don’t think he’s great. In this league there’s four components that matter: owner, GM, coach, and quarterback, and three of those in Dallas probably aren’t changing for 8 years. The one that will, coach, Jerry Jones has shown a reluctance to hire somebody who will push back. He basically wants someone who will listen to him. The way to go from good to great is always the same answer -- you need another voice in the room. Another man or woman who will push back and say 'let me get you a new set of eyes and a fresh pair of ears here.' Dallas won't do that and that's why, according to executives, they are right in the middle of the lesser conference. They’re AVERAGE.” (Full Segment Above)

Listen to Colin Cowherd discuss a recent poll done by The Athletic that saw NFL executives rank the top 16 teams in the NFC, and most notably included Dallas the 7th best team in their own conference.

Check out the video above as Colin details the reasons why he believes the Jerry Jones-led Cowboys will always be just an ‘average’ team as long as the Cowboys continue to stubbornly run the franchise like a ‘family business'.

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