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ROI or RIP: Hubert Davis Pays the Price

DP didn’t mince words on North Carolina moving on from Men’s Head Basketball Coach, Hubert Davis—he put the spotlight squarely on NIL collectives and the money driving decisions. In his view, this is the new reality of college sports: boosters want ROI, and if it’s not immediate, patience disappears and jobs do too.

Dan Patrick: “This is where we are with big-time sports. Not just football, but these boosters, these NILs, these collectives; they want a return on their investment, and they don't want to wait. 20 years ago, this doesn't happen. 15 years ago, this does not happen. 10 years ago, this does not happen. But it's a whole different era that we're in and Hubert Davis is the latest to pay the price.”