Jason Witten finally announced that he’s moving on from the NFL to the Monday Night Football booth as the lead color analyst after 14 years with Dallas. With Witten, 3 of the 4 major network #1 game analysts are now ex-Cowboys, and Colin thinks the demand for Witten is further evidence that the Dallas brand still dwarfs all other NFL franchises.
Witten doesn’t have any broadcast experience and has never been a big sound bite guy, but he was still highly sought after because he’s a Cowboy. At $4.2 billion, Dallas is the most valuable sports franchise in the world, despite being mostly mediocre for 25 years. They’ve also consistently been a ratings juggernaut regardless of their record. Witten is an obvious choice for network execs, just going by the numbers.
In comparison, the Patriots are the second most valuable NFL franchise ($3.4 billion), but they’re brand is based almost entirely on the dynasty created by Tom Brady and Bill Belichick. Once they’re gone, no networks will be fighting over Patriot games and they’ll lose commercial viability.
It’s not even close.
“The Patriots could lose one player, and they would lose value in their brand. The Cowboys are the No. 1 brand in the world, and they’ve largely for 15 years been average.”@ColinCowherd on why the Cowboys are sports’ most valuable franchise pic.twitter.com/KpbaCOXKAr
— Herd w/Colin Cowherd (@TheHerd) May 3, 2018