Kawhi Leonard is a Top 5 player in the NBA and the best two-way player in the league, but Jordan Brand just announced it will not renew Leonard’s shoe deal when it expires because he’s not selling. Colin understands it’s difficult to market the non-verbal Leonard, but thinks the as companies are going about it all wrong.
Leonard is never going to be a boisterous brand spokesman because he speaks like twice a year, but instead of trying to change him they should embrace his quiet, secretive, under the radar personality with a contrarian campaign for a signature Leonard shoe called ‘The Stealth.’
Like Leonard, it’s a game changer, and all business. Thank god it sells itself because Kawhi doesn’t talk. We even made commercials.
Introducing the ‘Stealth Sneaker’ by Kawhi Leonard
— Herd w/Colin Cowherd (@TheHerd) July 25, 2018