Big Baller Brand unveiled the signature Lonzo Ball shoe today, in connection with an interview with Slam Magazine. The video is long and really boring, and it would be charitable to say that Lonzo Ball’s commercial charisma doesn’t exactly leap off the screen.
The shoe doesn’t look terrible, but it’s priced at a delusional $495 (plus tax)! What? Yep.
You can also cop a limited edition version, complete with LED lights, for a mere $995.
Who in the hell is going to pay that? Maybe people will line around the block for them. It will be interesting to see. I’m definitely not the target demo.
EXCLUSIVE: Lonzo Ball’s signature sneaker has arrived.
Independently made by Big Baller Brand.
— SLAM Magazine (@SLAMonline) May 4, 2017