During his playing career Michael Jordan was known as the face of winning. In retirement, he’s become the face of losing, and it’s all thanks to the “Crying Jordan” meme.
For the benefit of those that haven’t seen the Crying Jordan meme, it’s…..never mind, everyone has seen it.
Recently, an African newspaper used Crying Michael Jordan as the photo for an article about his Airness’ $2 million donation to combat gun violence. Obviously, something was lost in translation, but the mistake only demonstrates that the meme is now so far out of Jordan’s control, he has no power to stop it.
Today on Speak for Yourself, Colin and Jason were asked if they feel bad that the greatest basketball player of all time has been reduced to the most prolific meme in the history of social media.
Jason, who was tough on Jordan while covering him during his career, feels bad that he has become synonymous with losing.
“Starting in 1995, when he came back out of retirement, I started calling him “Hot Air”, Hot Air Jordan. When he was playing in his playing days, I’m a longtime Indiana Pacers fan, I didn’t like Michael Jordan. On this here though, this seems ridiculous. You’re talking about, you could argue, one of the most accomplished athletes of all time. He’s carried himself with dignity throughout his career.”
Colin doesn’t see anything to cry about over Crying Jordan. He thinks a 30-year global icon like MJ should have thicker skin by now.
“I’ve always looked at Jordan, as once that brand was built around him by Nike, in the greatest marketing campaign in the history of American sports, his brand is impenetrable. Criticism falls off. So, he’s getting a little prodding.”
Colin added that there are worse places to catch heat nowadays than a newspaper, “I don’t know the newspaper industry in Africa, but if it’s anything like the one in our country, no one is reading it.”
— Speak For Yourself (@SFY) July 28, 2016