Colin isn’t a fan of teams that use catchy marketing slogans during unexpected Super Bowl runs. NFL teams with catchy nicknames may make it to the big game, but rarely win it.
Last year, the Panthers rode the slogan “Keep Pounding” all the way to the Super Bowl, where they got pounded by the Broncos. “The Greatest Show on Turf” Rams won one Super Bowl, but the show was over once they ran into a young Tom Brady and the Patriots.
When the Falcons last made the Super Bowl, they were known as the “Dirty Birds.” They were done dirty by John Elway and the Broncos in the big game.
This year, Atlanta has rallied behind the Falcons with the slogan “Rise Up.” Whether they can do so against Tom Brady and the Patriots in Super Bowl LI remains to be seen.
Colin is more of a process guy, and doesn’t think teams like the Patriots that expect to win the Super Bowl every year need catchy slogans.
Today, however, he took some time to speculate what a Patriots t-shirt – or hooded sweatshirt – slogan might look like if they did have one. As you might guess, based on their head coach, they’re not compelling or catchy. They’re actually really, really boring.
Some of the slogans include “Do Your Job”, “First In the Building”, and “Know Your Role.” Yawn.
There’s only one slogan that Bill Belichick finds catchy: “Super Bowl Champions.” It’s evergreen and always has a nice ring to it.
Here’s the video, “Do Your Job” and watch it:
Catchy slogans don’t win Super Bowls. Just ask the Patriots pic.twitter.com/5KQxQF4gqN
— Herd w/Colin Cowherd (@TheHerd) January 30, 2017