The NBA is promoting the Cavs/Celtics game tonight as a battle for the top playoff seed in the Eastern Conference. LeBron James doesn’t think it’s an especially big deal.
After last night’s game, when James was asked about playing the Celtics, he downplayed its importance, and said he doesn’t really care about regular season games.
There is no bigger fan of LeBron than Colin, but today in The Herd he explained why James’ comments, and the lack of a compelling regular season are huge problems for the NBA.
He pointed out that NBA ratings are down because of a regular season devoid of compelling story lines, and a lack of parity. James comments only feed into the stereotype of NBA players as aloof, and unconcerned with the regular season product.
“This is not a blip. It is a massive problem.”
Either way, Adam Silver has a big problem on his hands, and he needs to get this fixed before next season. The players are walking all over him and the result is the NBA product has declined.